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Free U.S. shipping on orders $100 and upNorfolk, Virginia · Core / 01

APJ FAY — Elevated Unisex Streetwear

Model walking in an oversized charcoal APJ FAY streetwear look
Refined essentials
for moving forward.
Core / 01

Heavyweight uniforms for
creative work and city life.

Norfolk, VAEST. 2026

We make fewer things.

Built heavy.
Worn easy.

Considered proportions, substantial fabrics and quiet details—made to move through whatever the day becomes.

Collection 01 / 15 pieces

Everyday, elevated.

Made for motion

From the studio
to the street.

Core / 01 is designed as a system: balanced layers, washed neutrals and just enough structure to feel considered.

APJ FAY heavyweight hoodie editorial
01

Heavy by design

240–460 GSM fabrics selected for shape, drape and repeat wear.

02

Easy returns

30 days to decide. Straightforward support from our Norfolk team.

03

Considered fulfillment

In-stock orders leave our studio in 2–4 business days.

APJ FAY / Dispatches

New work.
No noise.

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